Live events promoter, DHP Family, is set to expand its operations in Birmingham as it reveals plans to open a new live music venue in the city centre for 2018.

The development in Birmingham will forward a number of shows DHP promotes in the city, ahead of the opening of the new venue on John Bright Street.

The owner and operator of several of the UK’s leading live music and club venues has acquired the freehold unit on John Bright Street, a prime city centre location adjacent to the re-developed New Street Station and Grand Central Birmingham.

“Opening the venue in Birmingham is part of a strategic move to develop the DHP brand in this key region,” said DHP Family owner George Akins. “We think it’s an area that’s very strong at arena level, but presents an opportunity for growth at the small-to-medium end of the market.”

George added: “Birmingham is the UK’s second city, and has a rich musical heritage – but the city centre has lacked a characterful and creative venue for a long time. We believe with the revitalisation of the area around New Street Station that the time is right to create a place that the music fans of Birmingham will welcome.”

Plans are now being drawn up for a complete refurbishment of the premises – which has been operated as a bar previously – due for completion in 2018.

The template has worked well for DHP Family with its Nordic inspired venue Oslo in Hackney praised for the quality of its offer for gig goers, clubbers, diners and casual drinkers.

“We plan to use the skills and knowledge we’ve gained from award winning venues like Rock City, Oslo, Thekla and Rescue Rooms to deliver something exciting that echoes the DHP values and standards, but is also a unique experience to Birmingham,” said Anton Lockwood, DHP’s director of promotions.