In 2018 Co-op built a 557sqm store at four Live Nation festivals – Download, Latitude, Reading and Leeds. This year, Creamfields and The Isle of Wight Festival will follow suit as the supermarket brand continues its deal with Live Nation.

Amanda Jennings of Co-op said: “This summer we are really excited to build on the success of our festival stores, continuing to get closer to customers with our unique convenience offer. Last year was our festival debut with Live Nation and the vast range of products available in the shop was a pleasant surprise to many festival goers.

“This year, they’ll be expecting to see us and rely on Co-op to provide the essentials to lighten the load, and with the two new festivals, we’re making our performance bigger and even better than ever.”

Jim Campling, president of UK marketing partnerships at Live Nation, added: “Co-op has seen tremendous success connecting with fans at our live music events by providing value and convenience authentically, and when the fans need it most. By expanding our partnership to include two more festivals, Co-op has the opportunity to leverage the power of live at an even greater scale.”

Trending: Co-op, or not?