Solo managing director John Giddings is set to examine the commercial possibilities of live music at the Event Production Show.

He will be joined by Stuart Galbraith CEO, Kilimanjaro Live and Ben Jones, DJ Virgin Radio at the Event Production Show, Olympia London.

Their session Can live music save the music industry? takes place at 11:45am – 12:30pm on Wednesday 28 February on The Main Stage. 

Giddings asks: “In an age of streaming and free music, more and more emphasis has to be placed on live music. As artists perform and tour, more than ever before, does this alter the influence of the record labels? Attendees to this session will gain leading insights from the expert panellists.” 

Register for the Event Production Show here: