Evolution Dome, the company which provided temporary event services to the British Grand Prix, has been hailed by Silverstone Circuit as ‘fundamental’.

They described Evolution Dome as being ‘fundamental in improving the shopping experience and increasing sales’ after it delivered five branded structures complete with flooring, carpet, and audiovisuals for the official merchandise shops.

The event saw hundreds of thousands descending on the Silverstone Circuit to spend a weekend watching Ferrari and Mercedes battling for pole position.

Over 150,000 visitors were in attendance on race-day to watch Sebastian Vettel take first prize.

Lee Mullen, merchandise manager at Silverstone Circuits, said: “Silverstone circuit chose Evolution Dome as we were looking for something slightly outside the box that would be a great retail environment and draw the attention of customers.

“After an initial meeting with the Evolution Dome team, it was very clear that they were experts in their field and would go the extra mile to deliver on all fronts.

“Each year, when we have re-booked the Evolution Dome team, we have thrown in an extra request, and they have always risen to the challenge.”

Ash Austin, director at Evolution Dome, commented: “We pride ourselves on being a progressive and forward-thinking company which can easily adapt to any event environment.

“We have delivered some extremely memorable and thrilling events and the British Grand Prix is certainly on this list. It was a pleasure to work with Lee and Silverstone Circuits team on the British Grand Prix.”

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