Tom HallADI, the event LED specialists, has secured an agreement with the ABB FIA Formula E Championship to deliver screen solutions for the next three years.
A supplier since 2015, ADI have quickly become a trusted provider of LED screen and production services across the Formula E race calendar. In Season 4 of the Championship ADI will supply all four European fixtures (Rome – 14th April, Paris – 28th April, Berlin – 19th May and Zurich – 10th June), in addition to the Marrakesh E-Prix, which took place on 13th January 2018.
Comment Nick Robinson, ADI’s screen rental director, said: “We are continually pushing the boundaries and driving innovation so that we can provide clients like Formula E with cutting-edge concepts that evolve the live spectator experience, while offering powerful and pioneering digital platforms for the brand and their partners.”
He added, “In a few short years we’ve significantly up-scaled our involvement with Formula E’s delivery of live events worldwide. We’ve demonstrated our ability to provide project-managed solutions and complex logistics internationally, not just for LED screen rental and ancillary services, but also offering the skills and expertise of our design and manufacturing functions to explore new concepts and create fully-customised products.
We’re excited by the value we can add to the live Formula E experience in the coming years.”
Supplier for LED Innovation 2017 saw ADI’s successful delivery of large-scale solutions – incorporating mobile and modular LED screens, plasma displays, broadcast fibre networks and audio – to both the Paris and Berlin E-Prix.
The new contract not only provides Formula E with continued access to the world’s largest and widest range of mobile LED screens – the iCONIC fleet – they can also utilise ADI’s in-house design, development and and manufacturing facilities. In preparation for Season 4 of the Championship ADI custom-built a high-resolution LED podium which made its debut at the Hong Kong E-Prix (2nd and 3rd December 2017). Utilised at each and every E-Prix the podium delivers a dynamic promotional platform for brand partners while enabling Formula E to promote upcoming E-Prix’s to the viewing audience.