Ticketing and event management platform Eventbrite has announced the launch of ‘Tap to Pay’ functionality on its Eventbrite Organiser app.

Included for all current users at no cost, Tap to Pay allows event organisers to accept contactless payments onsite via their mobile devices. Eventbrite said the move eliminates the need for dedicated payments hardware and can also help drive substantial revenue growth.

While doing away with the need for card readers, Eventbrite said the new tech enables transaction data to be synced with the app to provide event professionals with a comprehensive view of event sales and attendee interactions.

Eventbrite chief product officer Ted Dworkin said, “As digital wallets and credit cards continue to gain popularity, Tap to Pay transforms the event experience, letting attendees breeze through ticket and event purchases with a simple tap on their phone.”