Access All AreasEvent production and branding specialist, Icon, was the creative force behind a projection on the River Thames after the London Games wrapped, inviting the world to Rio in 2016.
Commissioned by the Brazilian government, the three minute film was shown on a 24m by 80m water screen near Jubilee Gardens, across the river from Casa Brazil at Somerset House.
“Leveraging our existing relationships with the Port of London Authority and key partners within LOCOG, the team produced a great finale to the London 2012 celebrations, and the Brazilian stakeholders were delighted,” Richard Dale, managing director of Icon’s event production division, said.