Global talent, entertainment and sports company UTA has appointed Anna Gregorek to its new position of senior director of music brand partnerships (MBP).

Gregorek, based in London, will lead the UK brand business for UTA’s MBP division and will report to Alisann Blood and Toni Wallace, co-heads of global music brand partnerships.

“As we continue to expand our international footprint, Anna will be an incredible asset to our team and we’re thrilled to welcome her to UTA,” said Blood and Wallace. “She’s well respected within the industry and has extensive experience in pairing artists with European and global brands.”

Gregorek brings more than two decades of experience in the branding and music space. Prior to joining UTA, she served as a music commercial director at YMU Group and led brand partnerships and strategy for all management artists including Years & Years, Take That, Steve Aoki, Clean Bandit and MNEK. Earlier in her career, she held roles at Warner Music Group, EMI Music, Dr Martens, Red Bull and North One Television.

In the past year, UTA has expanded its UK marketing presence with the acquisition of strategic advisory firm MediaLink and new hires in the music brand partnership division with Irene Agbontaen and Sean Hendrie and additional hires in the endorsements and voiceover division.

UTA also acquired UK literary and talent agency Curtis Brown Group and US-based software and data analytics company MediaHound.