From Goodwood Festival of Speed to Foodies Festival at Alexander Palace this Friday, TRO is active in immersive brand activities.

Last weekend saw the teams activating brand experiences at Goodwood Festival of Speed for Nissan and General Motors. On the Nissan stand, TRO created the UEFA Champions League sponsorship experience with the overall winner winning a season ticket for next year.

The Vauxhall stand was all about entertaining the family with crazy football and pedal-karting for kids.

At this weekend’s Foodies Festival, TRO will launch Tenderstem’s vintage mobile pop-up van to builds on the brand’s “Meet Your Perfect Match” marketing campaign. The experiential agency has created a bespoke “Tender” app that gives people the chance to choose their perfect match with Tenderstem by swiping through accompanying flavours, and selecting the one they ‘fancy the look of’ the most.

Incorporating the ingredient chosen, a personalised Tenderstem recipe card designed as a Tender profile will be given as a takeaway. Visitors will also have the chance to win an exclusive Tenderstem foodie hamper each day by tagging #TenderDateNight.

TRO will next Friday head to the Henley Festival in partnership with BMW.