Mark Miller, co-founder and CEO of TicketSocket, gives four pointers on where the ticketing industry is headed this year…
- In 2019, venues, artists, and event managers will want more control over their brand, money, and data.
- Building brand loyalty is key for events and artists going in to 2019 even more than it has been in the past, with so many event options to choose from.
- It will be important to own your customer data so you can properly build advocates through the right engagements and turn all those advocates or attendees into mini-promoters of your event.
- At TicketSocket, we’ve invested heavily in building our own Peer-to-Peer marketing tools that help amplify and empower attendees to become promoters, which is really working well for our customers.