On 12 November, immersive match-day hospitality experience The Clubhouse at Twickenham will launch, during a rugby match between England and South Africa.

Smart Experiences, the hospitality arm of Smart Group, has been awarded the title of ‘Official RFU Hospitality Licensed Operator for the experience by the Rugby Football Union (RFU).

Former England rugby star Martin Johnson (pictured) has joined The Clubhouse at Twickenham as the experience’s match-day host and ambassador.

The experience will include a welcome of canapés, ales and wines; a three-course lunch; and a Q&A with some of rugby’s most well-known personalities and post match drinks.

Martin Johnson commented: “I am proud to be associated with The Clubhouse at Twickenham, as it has been designed to celebrate the game of rugby whilst providing fans with a unique and memorable day out. I look forward to welcoming our guests to The Clubhouse and catching-up with some old friends”.

Richard Garner, head of Smart Experiences added: “It is a great honour to be awarded a coveted license by The RFU to provide the hospitality for The Clubhouse at Twickenham. Delivering world-class hospitality in this unique and enviable setting will allow Smart Experiences to showcase excellence across all aspects of hospitality and provide our valued guests with a day to remember.”