Take That’s management team is celebrating the results of The Circus Live UK and Ireland stadium tour that saw 736,000 tickets sold across 17 venues.

Promoted by SJM, Kennedy Street Enterprises and MCD, the tour saw a reprise of the band’s record-breaking Circus Live touring concept that ran in 2009.

Revived after 17 years with a new creative approach, the 2026 production combined elements of the original show with updated staging and technology.

SJM, and Take That’s management company Corduroy Artists, said the tour campaign delivered strong growth across streaming, social media and audience engagement, including a 100% increase in UK and Ireland streams and a 70% rise in active listeners during the campaign period, with 46% of listeners aged between 18 and 34.

Campaign highlights included:

  • More than 736,000 tickets sold across 17 UK and Ireland stadium shows
  • Amazon Music’s largest UK livestreamed performance to date
  • Eight five-star and five four-star reviews, with combined print and online reach of more than 600 million
  • More than 100 million views across Take That’s owned social channels, reaching 14.4 million people
  • Seven million views of creator-generated content
  • A 416% increase in UK and Ireland Instagram creations using Take That music and a 280% increase on TikTok

The band also reported that more than 57% of TikTok views during the campaign came from users aged 18–34, indicating increased engagement among younger audiences.

Take That manager and Corduroy Artists CEO and founder Chris Dempsey said: “The Circus Live 2026 was always going to come with high expectations because the original tour means so much to so many people. What Gary, Mark and Howard achieved was to honour that legacy while creating something that felt fresh, ambitious and relevant for today’s audience.

“The numbers are fantastic, but they only tell half the story. What I’ll remember most is the atmosphere inside the stadiums every night and seeing audiences of all ages sharing those moments together. That’s what makes Take That such a special live band and why they’ve continued to connect with people for more than three decades.”

 

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