UK-based audio-visual supplier to the live events industry, Smart AV has announced the launch of the Incredible Pixel Group (IPG).
The new group is full-service technology solutions provider that brings together the company’s four primary business divisions: Smart AV, Smart Digital, Smart Solutions and Poken.
The four divisions of IPG will continue to operate in their respective specialist areas, based at the firm’s new 3,716sqm HQ in Harlow, delivering a suite of smart, interactive, digital products, technology and services to events around the world.
Darren Poultney, MD of Smart AV and founder of the new IPG (pictured) said: “Over the past decade we have developed an in-depth knowledge of client requirements when it comes to technology at events. Our skillset and product range has continued to evolve over this period and the new Incredible Pixel Group brand reflects our extensive range of products and services delivered by our component divisions.”
In the AV space, Smart AV will continue to offer LED, multi-touch and audio-visual solutions for the events marketing space, while Smart Solutions will work with production agencies and bespoke stand builders where a higher spec and more complex equipment requirement is needed.
In the digital media sector, Smart Digital provides comprehensive media solutions for event organisers and venues through Event TV, providing online content and supporting social media campaigns.
IPG will offer a range of revenue generation and digital networking opportunities for exhibition and event organisers via its Poken division.
“We have been known as an expert AV company and we will continue to focus on that market in addition to offering our broader technology solutions under the IPG banner. I am proud of the team behind our continued success and delighted to be unveiling this new identity that is a more accurate reflection of our business in 2015,” Poultney added.