Silverstone Circuits has appointed Abby Lambert as hospitality business development manager, Rashi Lakhani as business development manager and Sheetal Amliwala as digital and social executive at the iconic venue.

The trio will bolster the existing team in the run up to the Formula One British Grand Prix in July, which is expected to see more than 340,000 attendees over the weekend.

Working alongside the existing sales team, Lakhani is responsible for growing and account managing MICE agency and corporate clients, and prospects, raising awareness of the 600-acre venue as an exciting, versatile and creative event space.

Prior to joining Silverstone, Lakhani worked at Leicester Tigers, where she was responsible for developing its new business pipeline, and Ricoh Arena.

As hospitality business development manager, Lambert oversees a team of two, ensuring that Silverstone Circuits achieves its budget targets for the main race day hospitality events, including, British Super Bikes, Formula One’s British Grand Prix, MotoGP, British Touring Car Championship.

Her responsibilities include expanding existing, large corporate accounts and facilitating hospitality opportunities for prospective clients. Lambert’s previous roles include; sales manager at De Vere Solutions and sales manager at Kew Green Hotel, across seven hotels as part of IHG.

Working alongside the venue’s marketing team, Sheetal will leverage Silverstone’s brand engagement with its visitors via social media and digital channels. Her role will see her manage the brand’s public messaging and interactions with its existing and prospective audiences. Previous roles include; events manager at the Meeting Industry Association and marketing executive at Hawthorn.

Angela Colley, Head of MICE Sales at Silverstone commented: “We’re so pleased to have Abby, Sheetal and Rashi onboard at Silverstone Circuits. Already they are doing a fantastic job and their appointments will enable the venue to continue delivering outstanding and world-famous events for both its loyal and new audiences.”

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