Showsec will deliver a 3,000-strong workforce for the third stage of the Tour de France.
Tour de France will be the biggest day in Showsec’s history, and will see the company once again link up with the event production team from Innovision. The two teamed up during the Queen’s Diamond Jubilee in 2012 and the Paralympic Marathon and Athlete’s Parade during the London 2012 Olympics.
“Just to be a part of a sporting event of this magnitude is a tremendous privilege, but the sheer size of that involvement makes it even more momentous,” said Steve Reynolds, Showsec’s regional manager and head of stewarding for the event.
Showsec area managers Martin Lewis, Paul Legge, Louise Stockden and Dayo Adelugba will join Reynolds. A logistics operation team of more than 80 staff will also be on hand along the stage route.
With more than two million spectators expected across the 99 miles of the entire third stage – including, in London alone, at the Olympic Park, the Tower of London, along the Thames, at the Houses of Parliament, and in front of Buckingham Palace, the event will present several logistical challenges for Showsec.
“There is no event quite like [the Tour de France],” Reynolds said. “We are expecting a huge turnout. The convoy is massive, taking 30 minutes to pass through any one point and the cyclists are actually only a small part of it… In fact, it is estimated that 40 per cent of spectators are there to see the publicity caravan, which is a parade of 190 promotional vehicles.”
The Tour de France’s Stage 3 will hit London on 7 July after passing first through Cambridge and Essex.
Want more on the Tour de France? Check out Access’ coverage in the June issue.
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