Immersive film experience Secret Cinema is expanding into China, with a showing of James Bond film Casino Royale in Shanghai.
Secret Cinema was launched in the UK in 2007, and provides immersive storytelling based around a film screening, with music, art, theatre and dance often combined.
Attendees are required to dress appropriately for the film, and encouraged to get roleplaying within the film’s universe.
Over the past 12 years, Secret Cinema has launched over 70 productions. Casino Royale is its latest, beginning in June 2019 and running until October. It is also planning a Stranger Things immersive screening from November to February.
SMG, one of the largest entertainment businesses in China, will have the exclusive rights to license to present Casino Royale in Shanghai.
Secret Cinema founder Fabien Riggall said: “I created Secret Cinema in 2007 to reinvent the cinema experience, allowing participants to live inside the movies. It’s always been my dream to bring it to other parts of the world, and now with the support of an amazing team we are able to make this happen.
“China is the largest film market in the world with a rich cinematic heritage with some of my favourite films such as Chen Kaige’s Farewell my Concubine, Wong Kar Wai’s In The Mood for Love and Ang Lee’s Crouching Tiger, Hidden Dragon.
“It’s been amazing to see Secret Cinema become a cultural phenomenon here in the UK, and we’ve loved thrilling audiences with small- and large-scale productions of cult cinematic classics such as Back to the Future, Blade Runner and Star Wars.
“SMG Live’s heritage and production experience makes it the perfect partner to bring the concept of Secret Cinema to life in China.”