After 20 years in the industry, Mo Jones (director at TheTicketSellers) believes one of the biggest problems facing the ticketing industry is still ticket fraud.
“When it comes to sell out events, the secondary market of onward sales is an on-going challenge for ticketing agencies and event organisers – through more sophisticated technologies and new ticketing applications we are trying to reduce fraud related to our client’s events.
“We issue tickets as close to the event date as possible, and for those that have tickets they can no longer use, we offer a resale platform where individuals can get their money back and the tickets are sold onto a waiting list. On top of this, we have been investing in new technology and a forward-thinking solution that we plan to launch early next year aiming to reduce the likelihood of fraud – so watch this space.”
When asked how the sector is changing, Jones highlighted the increased use of smart phones to gain entry to events. “It goes without saying that we’re in a digital age and approximately 50% of event attendees at our client’s events last year presented their ticket at the gate on their smart phones as opposed to paper form. This means that scanning devices needs to be very efficient in reading screens as well as paper to avoid long queues. Last year, we invested £300k in new scanning kit that is not only fast but also NFC.