Christopher BarrettInternational venue management giant ASM Global has hired former Aberdeen Football Club commercial director Rob Wicks as managing director of P&J Live in Aberdeen.
With 25 years of experience in the sports and events industry, working with rights holders, brands, host venues, governing bodies, promoters and agencies, Wicks will join P&J Live on 5 June.
ASM Global SVP Operations Europe Marie Lindqvist said, “Rob brings with him decades of experience as a widely-respected, innovative and results-driven leader in the events and sports industries. Having seen great success working with renowned brands, events and organisations in Scotland and beyond, Rob will undoubtedly be a tremendous driving force in his new role as P&J Live, a truly versatile and award-winning venue, looks to the future.”
Wicks said, “I see this as a terrific opportunity to play a leading role in Scotland’s new state-of-the-art event complex achieving its full potential. I am able to bring a strong network and range of local experience to the role.
“Some of the key priorities that I see in the short to medium term are to enhance our key stakeholder relationships, better understand our customer base, look at ways to integrate innovative new technology to enhance the customer journey and ensuring there is an outstanding pipeline of world-class conferences and events to look forward to.”
Opened in 2019, P&J Live has 48,000 square metres of multi-purpose event space including conference facilities, exhibition halls, and a 15,000-capacity arena. Forthcoming shows at the arena include Michael Bublé’s Higher Tour, Elton John’s Farewell Yellow Brick Road Tour and Pet Shop Boys’ Dreamworld Greatest Hits Tour.