Stuart WoodThe new event venue set to open this summer in Aberdeen, formerly known as The Event Complex Aberdeen, has announced its naming rights partner.
The new venue will be titled P&J Live, in partnership with DC Thomson Media. DC Thomson Media owns The Press and Journal and Evening Express.
The new 48,000sqm venue is being delivered by Aberdeen City Council in partnership with Henry Boot Developments.
It will include world-class conference and exhibition halls, an arena, spacious hospitality boxes and a contemporary restaurant.
The site is also extremely environmentally friendly, boasting its own energy centre, which will use local renewable resources and advanced technologies to produce an energy eco-system.
Nick Waight, managing director at P&J Live, said: “We are thrilled to announce P&J Live as our official venue name.
“Having a brand which has strong roots in Aberdeen is incredibly important to us, and the partnership with DC Thomson Media is hugely positive for our business and pivotal to the success of this transformational project.
“We look forward to a strong partnership and bringing P&J Live to life, delivering on a fantastic new venue for entertainment, conferencing and exhibitions for Aberdeen and the North East of Scotland.”
Events already lined up for the impressive venue include Lewis Capaldi, Elton John, Russell Howard, Alice Cooper, Disney on Ice and Aberdeen Performance Car Show with more set to be announced.
Aberdeen City Council Co Leader councillor Douglas Lumsden said: “It is great that our multi-million-pound new venue has a naming rights partner in the form of one of the most well-known local media companies and they will play a big part in the future of the event complex.
“The P&J Live partnership will ensure the fantastic acts, conferences and events will be known throughout the north of Scotland and beyond which fits in with our Regional Economic Strategy with internationalisation at its heart.
“We want to attract major artists, conferences, associations and meetings to the north-east to ensure the area competes on a global scale and it will be incredible to watch how the P&J Live partnership will contribute towards that.”