PEEX, a music tech startup which allows concert goers to have quality sound anywhere within a venue, has appointed Patrick Vosgimorukian as its new CEO.

With a background working with next generation tech companies, Vosgimorukian will be leading PEEX into the next phase of its launch plan.

Stepping into his new role, Vosgimorukian will be assisting the team in developing the business further and identifying opportunities for the product to be scaled. Following its recent success in both the US and Europe where PEEX was launched on Elton John’s Farewell Yellow Brick Road tour, it’s an important time for PEEX to capitalise on new opportunities.

In order to support its growth plans, PEEX is seeking new partners to work with to raise additional funds that will allow the business to venture into key growth areas already identified, for example, the festival market and other non-music related live events.

Vosgimorukian worked within the tech and entertainment industries during his time as an Angel Investor and being the managing partner of Digital Spring Ventures – a tech focused venture capital fund. During this time, he worked on developing cutting-edge tech companies, cultivating a track record for delivering growth and revenue. Prior to this, he was CEO of an emerging market focused telecoms, media and technology private equity fund.

Patrick Vosgimorukian, chief executive officer of PEEX, said: “It is an absolute privilege to be named PEEX’s new CEO. It is an exciting time to join the company following the successful commercial launch in the US and Europe. PEEX has developed an innovative product which is currently revolutionising the live music space. The goal of PEEX is to enhance the live sound experience and the potential for this technology is enormous. I’m looking forward to working with the team and diving into new applications and territories together.”

Pieter Hamelink, co-founder and executive chairman of PEEX, added: “We welcome Patrick to our growing team and are excited for the wealth of experience and expertise that he brings along with him to PEEX. We are impressed with Patrick’s vision for the company and the growth plans laid out for the future are ambitious. The festival market is just one area where we are looking to expand into, and with Patrick’s guidance we will be exploring all viable scalable options. We are excited to embrace new opportunities.”

PEEX is currently available to the public on Elton John’s Farewell Yellow Brick Road tour. It enables music fans to create their own enhanced five channel mix of the live concert sound, whilst remaining immersed in the performance – via their wearable technology, the PEEX rX, and easy-to-use companion app.