More than 30,000 guests took to Ultimate Experience’s two Games-time entertaining and screening venues, at the Tower of London and the Camden Centre, over the 17 days of the Olympics.
The programme started with a seated dinner at the Tower of London’s Pavilion, attended by 600 guests and hosted by Olympian and BBC swimming commentator Mark Foster, before both venues were converted into a ‘club lounge’ format. Bars and a retail catering facility were managed by Concerto Group subsidiaries, Create and Touch of Taste, and VIP guests included Olympic legends Carl Lewis and Dick Frosby, Kayla Harrison, the whole of New Zealand’s soccer team and a good few Canadian rowers.
“It was great to see two of our most popular Christmas party venues put to such [good] use,” Ultimate managing director, Stephen Lawrence, said. “They appealed to slightly different markets, with the Tower offering a slightly higher-end hospitality opportunity and the Camden Centre appealing to the younger crowd as it changed into a nightclub following the main screen action.”