Tom HallVictorious Festival (23 – 25 August 2019) – the UK’s Biggest Metropolitan Festival – has today released an official report following its 2018’s event and the economic results are better than ever.
The report revealed that Victorious contributed an enormous £9,842,258 to the local economy in 2018 alone, those who visited Portsmouth for the day during the weekend of the festival increased their spend per person from £68.47 in 2017 to £85.60 in 2018. Over a third (35%) of festival-goers who visited the area across the weekend of Victorious said they had a more positive view of Portsmouth, with 30% of visitors confirming they are more likely to re-visit the city in the future.
A total of 120,126 people attended the festival in 2018 with 67% of visitors coming from Hampshire and 34% from Portsmouth itself. 90% of visitors had attended the festival previously and nearly a quarter (24%) bought tickets to the full three days.
Similarly to 2017’s results, the gender split for festival attendees was 40% male and 60% female. 56% were aged between 35 and 54 and a fifth were aged over 55 years. A quarter of visitors attended the festival with children, further cementing the festivals status as being accessible to all ages and genders.
Not only has Victorious made a big impact on the local economy, the festival also proved to be sustainable, with the report documenting that Victorious Festival used 0.23% per litre of fuel (per person, per day), scoring significantly lower than the industry average of 0.58%. Additionally, the festival also scored a remarkable B in its Fuel Tool Efficiency rating, the highest being A and the lowest being G.
Said festival director, Andy Marsh: “We’ve worked tirelessly to ensure the festival makes a significant impact on the local economy and we are delighted with the results of the 2018 economic report. We are also continuing to work on our sustainability initiatives for 2019 and remain confident next year’s results will be even better.”
Held in the seaside location of Southsea overlooking the Solent, Victorious Festival is billed as the ultimate family-friendly experience.
Revellers can expect an eclectic mix of live music and DJ performances as well locally sourced food markets and ale stalls, an arts and craft marketplace, a kids arena hosting themed games, live performances and more.