AEG Europe, operator of The O2 and SSE Arena, Wembley, has announced that the two venues will be partnering up to “maximise the large-scale corporate event potential of both”.

The move will also enable the two venues to cross-refer business where appropriate.

Both The O2 and SSE Arena Wembley have hosted some of London’s biggest entertainment events, with the former hosting the Brit and NTAs Awards while the latter is often used for X Factor auditions and recently hosted the MTV EMAs.

Becci Thomson, head of corporate sales at The O2 and Jo Peplow-Revell, event sales coordinator at The O2, will work across both venues with the objective of securing new business and exploring opportunities for additional revenue streams.

Thomson said: “It’s an exciting time for us as we look to grow the reputation of both venues as the go-to destinations for high-profile events. The venues have experienced teams, as well as the latest in event technology and state-of-the-art production. Now, as sister venues, it provides an unrivalled opportunity for us to cross-refer business and enhance the experience and opportunities we can offer clients.”