Brand and live communication agency XYZ organised a pop-up experience for Nike at London’s Old Sorting Office. 

The Nike Phenomenal House, which ran for one week only, was a celebration of football, street culture and style, music and fashion. 

Visitors and football fans had the opportunity to play five-a-side football, skate in the pop-up skate park, immerse themselves in Nike Football gear, explore the latest off-pitch fashions, and customise their own Nike trainers. 

Members of the England World Cup squad, ahead of their disappointing effort in Brazil, showed up for pick-up games on the Nike-branded pitch. Rapper Tinie Tempah also held a surprise gig at the Phenomenal House. 

Universal Event Production (UEP) supplied full technical production to the pop-up experience, including sound, lighting and video.

“It looked great and really captured the urban, downtown vibe that [XYZ] wanted,” said UEP’s Steve Butcher. “Especially with all the additional resonance of the World Cup, it was another fantastic Nike event in which to be involved.”

Have news for Access All Areas? Email or tweet Emma Hudson
Follow us @Access_AA
Or on Facebook and Instagram

Brand and live communication agency XYZ organised a pop-up experience for Nike at London’s Old Sorting Office. 

The Nike Phenomenal House, which ran for one week only, was a celebration of football, street culture and style, music and fashion. 

Visitors and football fans had the opportunity to play five-a-side football, skate in the pop-up skate park, immerse themselves in Nike Football gear, explore the latest off-pitch fashions, and customise their own Nike trainers. 

Members of the England World Cup squad, ahead of their disappointing effort in Brazil, showed up for pick-up games on the Nike-branded pitch. Rapper Tinie Tempah also held a surprise gig at the Phenomenal House. 

Universal Event Production (UEP) supplied full technical production to the pop-up experience, including sound, lighting and video.

“It looked great and really captured the urban, downtown vibe that [XYZ] wanted,” said UEP’s Steve Butcher. “Especially with all the additional resonance of the World Cup, it was another fantastic Nike event in which to be involved.”

Have news for Access All Areas? Email or tweet Emma Hudson
Follow us @Access_AA
Or on Facebook and Instagram