New research from marketing platform Evvnt has revealed some key statistics about outdoor events in the UK.
According to a representative survey of 2,000 adults, sporting events still pull in the most money every year – a national spend of £8.56bn per annum. This is despite sporting events being chosen second when surveyers were asked what their favourite kinds of event were.
64% chose theatre, opera and comedy shows as their favourite, while only 50% chose sporting events. Live music also featured prominently on the list – 59% of the country goes to one or more gigs a year, while 19% go to five or more.
On average, Britons go to two music events each year, spending £67 on the ticket, transport and other costs such as food and drink. It means that music concerts and gigs bring in a combined £8.32 billion every year. The total spend across all ten event categories in the UK was £49bn per year.
Meanwhile, Britons make over 67 million trips to business conferences and networking events every 12 months, with these events accruing £2.56 billion worth of expenditure from professionals.
Richard Green, CEO and founder of Evvnt, commented on the research: “From a casual comedy gig through to glitzy black-tie dinners, every year the UK public collectively buy millions of tickets for a diverse range of events.
“This new research offers some really interesting insight into which events are most frequently attended, which receive the most repeat customers and just how much people spend going to different types of events.”