Johnny Unknown, creator of Musical Bingo and Gospeloke, has announced the launch of It’s Unknown experiential events and entertainment agency.

It’s Unknown has curated areas at UK festivals including Bestival, Glastonbury and Isle of Wight Festival and founded a number of themed club nights in London.

They have worked with a diverse range of clients including the BBC, Spotify and Microsoft to create bespoke experiential events.

It’s Unknown founder Jonny Unknown said: “Everything we do is built on two basic principles, interactivity and jubilance. It’s Unknown aim to take people just far enough out of their comfort zone that they wholly engage and leave with a lasting impression of an extra-special occasion.

“With our imagination and knowledge we want to work with brands to create experiences that make people want to talk, tweet and rave to their friends about. This type of advocacy and power can’t be bought. From the events we run up and down the country, we are seeing consumers wanting to engage and be entertained by brands more than ever. And as this is our specialist area, we think this is a really exciting time to launch our new company.”

The official launch party for It’s Unknown will take place on 24 February at The Queen of Hoxton.