Olivia PowellMATCH Hospitality AG have announced its appointment as the Official Hospitality Partner for Silverstone Circuit.
The company works globally in the development, sales, management and production of official commercial hospitality programmes for major sporting events, including the Nitto ATP Finals and the FIFA World Cup since 2010.
MATCH Hospitality has also been appointed by several rights holders for its sales expertise and experience overseas, including the Brazilian and Russian Olympic Committees for the 2020 Tokyo Olympics as well as UEFA (UEFA EURO 2020).
MATCH Hospitality will manage Silverstone Circuit’s official hospitality portfolio across a range of events from the start of the 2020 sporting calendar, including Formula 1, MotoGP and the British Superbike races. MATCH Hospitality and Silverstone Circuit will provide both corporate and individual customers access to multiple hospitality options to cater to all budgets and race day experiences.
Silverstone annually hosts the Formula 1 British Grand Prix, which attracts over 300,000 spectators across the weekend. For the 2020 edition, MATCH Hospitality will be reinvigorating some of the track’s hospitality spaces, with the aim to reach audiences both within the UK and overseas. These offerings will complement the elite Formula 1 Paddock Club which MATCH Hospitality is an Official Distributor for.
Executive chairman of MATCH Hospitality Jaime Byromsaid: “MATCH Hospitality is excited to further develop our motorsport portfolio and we are very proud to be Silverstone Circuit’s Official Hospitality Partner. We have some very ambitious plans – which will be announced over the coming months – to take the guest experience at Silverstone, ‘the home of British motorsport’, to the next level.”
Stuart Pringle, managing director of Silverstone Circuit, added: “We are so pleased that MATCH Hospitality will be working with us as our Official Hospitality Partner. MATCH Hospitality is an industry leader, with an incredible track record of delivering the very best sports hospitality products. This will take the hospitality offering at Silverstone to a standard befitting of a world class motorsport venue.”