Italian car marque Automobili Lamborghini chose The Lindley Hall in Westminster to unveil its new Super SUV, the Urus to 500 VIPs and media.

It marks the third model line for Lamborghini with the debut expecting to double sales worldwide and in the UK, the third largest market for the brand.

Venue sales manager Lorraine Thorne of The Royal Horticultural Halls said “The Lindley Hall works so well for central London car events and we were thrilled to deliver a first-class venue for Lamborghini, who creatively used every inch of space from ceiling to floor. Our upgraded WiFi ensured that guests had full connectivity throughout the event so that social interaction from the event was without delay.”

The UK unveiling follows similar events in Munich, Dubai and Paris, with forthcoming events in the US and other global destinations. Guests were treated to drinks and Italian delicacies in canapé form by innovative caterer Bubble.