Tom HallRock band KISS are targeting a niche audience; great white sharks.
Part of a promotion for Airbnb’s new Animal Experiences, a travel programme catered to animal lovers, the band will travel to Australia next month for a special concert.
‘Shark Rock City’ will see KISS perform a live set off the southern coast of Australia to entice sharks, who, according to Airbnb ‘love the low-frequency sounds of rock and roll’.
The ocean concert takes place on 18 November in Port Lincoln, where fans will board a boat at 6:30am and cruise along the coastline looking for birds, dolphins, and other wildlife.
For the main event, fans will head out to the deep waters of the Indian Ocean—one of the biggest feeding grounds for great whites.
As KISS rocks out above water, views of the toothy fish will be available from a glass bottom boat.
KISS singer and guitarist Paul Stanley told Associated Press he was initially “a little taken aback” by the concept. “I’m not sure how much of us the sharks can take,” Stanley joked. “I’m hoping they know ‘Rock And Roll All Nite.’”