Jack Morton Worldwide is seeking sponsorship partner for Mayor of London’s New Year’s Eve celebrations, which it has been reappointed to create and manage for the three years.
The event was sponsored last year by Vodafone as part of its ‘Firsts’ campaign, but Jack Morton is set to open talks with interested brands immediately for the next event.
The event is a highlight in the capital’s programme of cultural celebrations. In 2013/14 it reached a domestic television audience of 13.7m on BBC1, whilst internationally the images reached millions around the world.
The Mayor of London Boris Johnson said: “London’s New Year’s Eve fireworks display is broadcast around the world and one of the highlights of our city’s unbeatable events programme. In coming on board any sponsor will not only be supporting one of the most spectacular celebrations on the planet, they will be associating themselves with a dynamic, forward looking city, as it kicks off another exciting year.”
Richard Vincent, Head of Consumer & Digital, Jack Morton Worldwide added: “We are delighted to be continuing our relationship with the Mayor’s Office, creating a show which year on year sets the bar in innovation and creativity. This is a unique moment in London’s year and on the global calendar which makes it a unique brand sponsorship opportunity also. This year we are looking for a long term partner for the next three years that we can work with to raise the bar even further for London and for our sponsor.”
Brand enquiries regarding the new sponsorship opportunity should be directed to Richard Vincent, Head of Consumer & Digital, Jack Morton Worldwide on 020 8735 2310.
If you have news for Access, email Tom Hall.