Experiential marketing and brand experience agency Ignite is launching in the US with an office in Miami.
“Ignite has great heritage working with US-based brands and rights holders, so Stateside was the obvious choice for us when it came to expanding the brand beyond Europe,” chairman Harvey Goldsmith CBE said.
“Miami is also the hub for a large number of marketing initiatives into South America so the new office will be ideally located to pursue new business opportunities in Brazil, including the 2014 World Cup”
and 2016 Olympic Games.”
Ignite’s Miami office will open in October 2012
and be led by Fred Porro in his new role as group
managing director, working closely with company
co-founder Kevin Wall.
PICTURE CAPTION: Fred Sorro with joint managing directors Paul Saville (left)
and Cris Cicirello