Max SteventonPierre-Alexandre Vertadier (pictured), former head of Décibels Productions, has launched a new promoter and production company, PAV Prod, in partnership with CTS EVENTIM, a European live entertainment and ticketing company.
According to CTS EVENTIM, PAV Prod will focus on artist development and live productions within the French market while also facilitating international shows and tours through EVENTIM LIVE.
Vertadier previously worked for record labels Delabel and EMI France, and spent nine years with TS3 alongside Thierry Suc. In 2014, he joined Décibels Productions, part of Warner Music France, where he managed tours and artist development.
Through the partnership, PAV Prod will operate within a pan-European and global framework, offering cross-border touring opportunities and operational support, said CTS EVENTIM.
“After twelve years leading Décibels Productions, I am proud to launch PAV Prod and begin this new chapter,” said Vertadier. “Partnering with a European live entertainment group that believes in entrepreneurial leadership and long-term cultural development creates the right environment to build something meaningful.”
EVENTIM LIVE managing director Dr. Frithjof Pils said, “Pierre-Alexandre Vertadier is one of the most accomplished promoters in the French market. His track record, his artistic judgment and his deep relationships within the industry make him an outstanding partner.”