Festival organisers gathered in London on 18 February for a sold out seminar on festival marketing and promotion.
Organised by the Association of Independent Festivals (AIF), the seminar saw presentations and discussions headlined by Leefest’s Lee Denny, Kendal Calling’s Andy Smith, Bestival’s Joe Elkins, YouTube’s Matias Llort and Streaming Tank’s Chris Dabbs.
Denny gave the lowdown on crowdfunding. Leefest raised £50,000 in 28 days and was able to create a community of supporters through the Twitter campaign #growleefest.
Kendal Calling stunned industry insiders with its national press coverage – and organiser Smith said they did it all without spending a penny by using viral marketing techniques. They set a Guinness World Record for most amount of people dressed as Superman and used competitions to generate over 11 thousand Facebook shares.
Joe Elkins gave the A to Z of Bestival’s creative marketing strategy, including D for Direct Relationships and F for Fresh Talent.
Llort represented YouTube by talking about some stats from the streaming giant. YouTube is the world’s second largest search engine behind Google, and Llort revealed that the equivalent of 500 years worth of videos are viewed on YouTube through Facebook each day.
Chris Dabbs rounded off the day with a presentation on building anticipation for festivals through video streaming and integration with social media.
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Posted on: 20/2/14