BMW and MINI will expand their presence at Goodwood Festival of Speed with their experiential campaigns.

The brands have chosen TRO to deliver their activations at the event for the next two years.
Goodwood Festival of Speed sees more than 20,000 attendees visit over the three-day annual event.

Georgina Emery, events manager at BMW Group said: “TRO demonstrated a deep understanding of both the BMW brand and invaluable key insights on Goodwood Festival of Speed. We were impressed with the tenacious approach that TRO took with their creative direction, truly putting ‘experience’ at the heart of all our concepts.

“The agency is energised and passionate about the BMW and MINI brands and we look forward to partnering with them to achieve real stand out for both marques.”