Annalisa Holmes has joined full-service creative experience agency drp as the new account director for automotive giant Jaguar Land Rover (JLR).

Holmes will work on supercharging the organisation’s internal and external communications strategies as part of the wider account team. 

Before joining drp, Holmes worked in commercial radio for over 13 years, with her last role being MD for Rugby FM in Warwickshire.

She also created an integrated advertising campaign for the launch of the World Rugby Hall of Fame in Warwickshire, working directly with World Rugby and Rugby Borough Council.

Holmes said of her new challenge: “I’m so grateful for this opportunity to join the creative team at drp. It’s a really exciting time for JLR. They’re exploring driverless cars, electric vehicles, infotainment tech, among many other fantastic innovations. I can’t wait to help one of the world’s most recognisable brands make itself heard.”

Sara Lyddy, comms account director, added: “We’re delighted to have Annalisa on board. She has fantastic through-the-line experience and I’m sure that she will benefit not only the JLR team but also bring valuable skills to the wider drp offering”.