Stuart WoodDisneyland Paris has announced the creation of a new division, designed to serve the events industry.
Disneyland Paris Event Group will create live events and experiences which harness the power of Disney storytelling and the impressive Disneyland Paris venue.
Events have been a part of the Disney offering for the last 26 years, after Disney Business Solutions launched the group into the industry.
Since then, it has expanded its events offering to include Disneyland Paris Run Weekend (pictured top) as well as festival Electroland (pictured above), positioning Disney as both an events venue and an event producer.
Disneyland Paris Event Group will contain two subsidiaries:
- Business Solutions by Disneyland® Paris: a reimagined brand dedicated to business tourism and professional events, offering conventions, motivation and exhibitions solutions, as well as privatized experiences throughout our destination.
- Live Events by Disneyland® Paris: a new brand connecting Disney stories and seasons with our audiences’ passions, like music, sport or e-sport through incredible major events, such as Disneyland® Paris Run Weekend, Disney Loves Jazz or Disney’s Halloween Party.
Gustavo Branger, vice president, Disneyland Paris Event Group, commented: “At Disneyland Paris Event Group, we create highly immersive, unique and powerful experiences, connecting guests to our incredible franchises, seasons and Disney storytelling.
“We bring unexpected emotion to life and create everlasting memories for all audiences, individuals and business alike.
“This ambition is expressed in our new brands, with the aim of surprising each customer and each participant.”