Joe GallopLive event discovery and ticketing platform DICE has partnered with clothing brand Bershka to launch the Moved by Music campaign in support of diverse and inclusive live events.
DICE partners taking part in the campaign include Pxssy Palace and DLT (Days Like This), who will be joined by Latin American party brand Bresh. The latter will work with DICE and Bershka on two events this summer, taking place in Ibiza and Milan.
As part of the campaign, which will involve artists, promoters and events from across Europe and further afield, DICE said it will select emerging and global acts for exclusive shows and content, including new in-store and offline playlists curated by the artists.
The first UK ambassador for Moved by Music will be London-based producer and DJ TSHA. She is joined by Spain’s María Becerra (pictured), who has created a playlist to celebrate International Women’s Day and Women’s History Month. From 15 March – 15 April, Bershka and other Inditex-owned brands will showcase female artists on playlists across their stores.
DICE head of community partnerships Steve Proud said, “Moved by Music is designed to bring together music, fashion, culture and community in a brand new format. This campaign will give fans the chance to access exclusive content, playlists and events from some of the most exciting artists and parties around the world – kicking off with the brilliant TSHA and Bresh.”
DICE said final dates, venues and ticket information for the Ibiza and Milan events will be revealed soon, in addition to other events taking place later this year.