Joe GallopDICE has become the exclusive ticketing partner for Livepool live event space Content (cap. 1,600), marking the company’s first venue partnership in the city.
The ticketing and event discovery service will become exclusive partner for CONTENT’s live music shows, including its first programming announcement, Unknown Mortal Orchestra on 20 June.
The venue, based in the Cains Brewery Village, will also host the 10th anniversary edition of Liverpool Disco Festival on 19 August.
For Content’s sold-out Eurovision Final watch-a-along, taking place on 13 May, DICE said fans can also sign up to the platform’s waiting list.
Content is a purpose-built events space constructed from sustainable repurposed materials including shipping containers and is home to Liverpool’s Bongo’s Bingo nights. Investment into the venue’s production includes a bespoke Adlib Audio sound system, a lights and FX package, three LED video screens behind the stage and a large main bar.
DICE’s partnership follows venues such as New Century in Manchester and Outernet, the largest live events venue to be built in the centre of London since the 1940s.
DICE director of music partnerships Sophie Doherty said, “Liverpool has a legendary music and cultural scene, and Content is one of the most impressive new venues to open in the city in recent years. We’re excited to grow DICE’s presence in Liverpool and help fans to get out more, experience the great shows that CONTENT has in store, and bring a fairer ticketing experience to everyone, whether that’s fans, venues or artists on DICE.”
Content head of music Mike Deane said, “I’ve been able to work together with DICE on some seriously innovative campaigns across their UK and international teams in recent years and the opportunity for the venue to partner with them on such a level as they launch in Liverpool was a no-brainer.”