Mobile ticketing and event discovery service DICE has appointed Katie Soo as chief business officer. It said Soo will be responsible for the company’s strategic growth propositions and marketing.

Soo most recently served as chief marketing officer at education subscription platform KiwiCo. Prior to that, Soo was senior vice president of growth marketing at HBO Max. She has also held executive roles at Warner Bros. Digital Networks, DC Universe, Hulu, and Dollar Shave Club.

Her role will involve overseeing consumer marketing, B2B marketing, fan experience, brand and creative, new growth initiatives, social and communications teams globally at DICE.

DICE founder and CEO Phil Hutcheon said, “Katie understands how to build global brands. DICE has grown quickly in the past two years and this role consolidates the business initiatives and marketing efforts. It’s huge, and I’m very excited to work closely with Katie to achieve the big ambitions we have ahead of us.”

Soo said, “My passion has always been building disruptive brands that are transforming traditional industries, bringing them into a new, consumer-first era. DICE is all about that – getting people out more, breaking down barriers, and making live experiences accessible and inclusive for fans. Phil has created a brilliant culture, with a clear mission and purpose.”