Max SteventonLive Nation’s Creamfields (cap. 70,000) is to expand its Cleanfields sustainability initiative on the back increased engagement last year.
The promoters of the electronic music festival, set to take place in Daresbury, Cheshire, from 27–30 August, said its sustainability campaign will continue to drive waste reduction, responsible camping and lower emissions across the site.
The Cleanfields initiative forms part of Creamfields’ broader environmental strategy, which includes a target to reduce Scope 1 and Scope 2 greenhouse gas emissions by 50% by 2030.
Originally launched in 2024, Cleanfields returned in an expanded form at last year’s event under the theme Our Party, Our Planet, with organisers introducing additional campsite spaces, on-site engagement activities and volunteer opportunities aimed at promoting sustainable practices.
Two dedicated Cleanfields campsites hosted around 2,500 campers, while festivalgoers were encouraged to sign the Cleanfields Pledge, committing to travel more consciously, bring only essential items, keep campsites clean and take tents and camping equipment home after the event.
Organisers also introduced a dedicated Cleanfields Hub featuring games and activities focused on waste reduction and campsite responsibility. Festivalgoers could participate in Recycling Rewards initiatives in exchange for incentives including festival tickets and drink tokens, while donation stations collected leftover food.
According to figures released by organisers, the campaign recorded 1,255 Cleanfields Pledge sign-ups, 55 Cleanfields Crew volunteers, 308 Recycling Rewards redemptions, hundreds of kilograms of food donations and more than 900 volunteer engagement hours.
For 2026, organisers said the campaign will continue to encourage attendees to remove tents and camping equipment from the site after the event and donate unused food through designated collection points. Incentives, including prize draws, will again be used to encourage participation.
Additional measures introduced include a 25% reduction in single-use plastic sales across bars and traders, with single-use items accounting for 5.6% of drinks vessels used across the festival site.
Organisers also reported a 12% reduction in water consumption, the installation of more than 400 vacuum toilets to reduce chemical usage, a 9% increase in food traders offering vegan and vegetarian options, and a 44.7% reduction in waste within Cleanfields campsites.
Organisers said, “Creamfields are committed to growing Cleanfields year on year and encouraging their festival family to adopt more environmentally responsible habits.”