Stuart WoodEvent Genius has announced a new cashless payment deal with Afro Nation, for the festival’s first African outing in Ghana this December.
Afro Nation Ghana will welcome 15,000 partygoers to Laboma Beach for a weekend of afro beats, hip hop, RnB, dancehall and bashment. The event will make use of Event Genius Pay.
As the Ghanaian government seeks to hit their goal of a cashless society by 2030, the deal is a timely reminder of Ghana’s willingness to use new and innovative technologies to promote financial inclusion.
The number of ‘mobile money’ accounts in Ghana – managed via mobile phones – has grown from 3.8 million in 2012 to 32.6 million at the end of 2018 – exceeding the population of the country (30.1 million) for the first time.
Utilising RFID technology, fans will be able to pre-purchase credit to pay for food, drink and merchandise at the festival with a simple tap of their wristband.
Afro Nation Ghana will enjoy the use of a white label box-office, powered by Event Genius, and the Ticket Arena website to promote the event, drive ticket sales and allow festival goers to top up their wristbands in advance.
Access control for the festival will be managed via the Entry Genius app – rounding out a truly robust end-to-end festival platform.
Obi Asika, CEO of Afro Nation and Event Horizon Entertainment, commented: “We’re delighted to partner with a ticketing and technology company capable of providing a true end-to-end event platform for the inception of Afro Nation.
Through our partnership with Ticket Arena and Event Genius, fans are assured the best possible experience from buying tickets, to entering the festival safely and ultimately enjoying their time dancing on the beach under the sun, without the need to worry about money or queues for drinks.”