Capitalize has designed, built and implemented the Casa Bacardi stage at Electric Picnic Festival, Ireland (29-31 August).
The stage for 2014 is a recreation of Bacardi’s 1930s HQ in Cuba. Highlights of the weekend included international DJs including LCD Soundsystem’s Nancy Whang, Dimitri from Paris and The 2 Bears.
Casa Bacardi provided a new home at Electric Picnic and was the largest structure on site.
Sophie More, planning director at Capitalize, said: “Our challenge was to bring to life Bacardi’s global campaign in a way that had impact and instantly connected with consumers at Electric Picnic whilst expressing Bacardi’s strength of character and untameable spirit. This is one part of the overall Bacardi story, we began building up to Electric Picnic in the weeks before with the Try Stop Me campaign and continue to share content and stories throughout and after enabling consumers to share and discover more about Bacardi.”
Over the weekend, 50 of Ireland’s finest cocktail bartenders used 26 tonnes of ice, 1,200 litres of fresh limejuice and a 250,000 mint leaves to serve cocktails including the Bacardi Cuba Libre, BacardiMojito and Raspberry Daiquiri.
Since 1996 Capitalize has worked on festivals including V Fest, T in the Park, Rockness, Lovebox, Big Chill and Wireless, selling up to 750,000 Bacardi drinks per year.