Worldwide music media brand Boiler Room has appointed Jodie Nicholson as its first managing director.

Boiler Room broadcasts performances from clubs and parties to social media and online, connecting club culture to the wider world via film and video.

The appointment affirms Boiler Room’s position as a growing media brand, and Nicholson’s role will focus on maximising growth and efficiency within the business.

Nicholson had previously been a key member of the Boiler Room team for two and a half years, with experience at M&C Saatchi, TBWA and music media company LoveLive.

A shot from Boiler Rom’s latest set, at a Pride party in Manchester

Nicholson commented: “I joined Boiler Room for the opportunities that came with a hyper-engaged youth audience of our scale. Across the two and a half years in the business, I’ve seen us grow even more connected to our audience.

“We’ve gone from being straight-up party broadcasters to launching some of the most exciting cultural initiatives in recent memory. Between projects with the V&A, Notting Hill Carnival and our new film platform 4:3, it’s a journey that’s cemented us as a leading voice in music and club culture.”

Nicholson joined Boiler Room in 2016 as head of client services, and was responsible for the brand’s longstanding Budweiser campaign. Her commitment, visionary leadership and insight into developing the business were cited as reasons for her appointment as managing director.

Boiler Room was founded in 2010 with just a webcam taped to a wall, but now produces content for more 180 million people every month. It has a significant growing fanbase in Latin America, as well as established audiences in New York, London, Los Angeles and Berlin.