British Airways is partnering with Magic 105.4 to promote an ‘80s Gig in the Sky’ in aid of Red Nose Day.
Bananarama, Spandau Ballet’s Tony Hadley, pictured, Kim Wilde and Go West will perform on a flight departing from Heathrow Terminal 5 on Sunday 10 March. And the radio station is working with the airline to create awareness of the campaign and raise money for Flying Start, British Airways’ charity partnership with Comic Relief.
To win one of 40 pairs of tickets to be in the audience, entrants can text “Fly” to 64100. Texts are charged at £5 with all profit donated to Comic Relief.
“Fundraising is a crucial part of the campaign, we were looking for a media partner that would share our passion for this one-off event, and Magic 105.4 embraced it from the start,” Emma Chatfield, British Airways’ campaign manager, said.
The partnership also hopes to set a new Guinness World Record for the ‘Highest Concert in the Sky’ with the 767 aircraft flying up to 43,000ft. Terms, conditions and further information can be found at magic.co.uk.