Arena Group returned to the Barclays ATP World Tour Finals for the fifth year, providing more than 9,000sqft of temporary overlay including a new triple-decker structure for the Sponsor Hospitality Village, on 4-11 November.
The company transformed the O2 in London ahead of the tournament, which saw Novak Djokovic triumph over Rafael Nadal in the final.
Arena Group worked closely with the event organisers to create a warmer practice environment for the players and a more exclusive viewing environment for sponsors.
The triple-decker structure was built to fit against a 40m x 20m Tensioned Fabric Structure (TFS) housing the court.
The TFS featured a new white lining to create a brighter environment for the players while maintaining the heat, and the open front enabled fans to view the ATP’s players practicing at the venue.
Elsewhere in the O2, Arena Group supplied temporary event overlay including structures for the Racquet Club Hospitality Lounge, media centre, tennis family and player restaurants, offices and VIP accreditation.
“The 2013 Sponsor Village has been a huge success,” said head of event operations for Barclays ATP World Tour Finals, Lottie Cresswell.
“The central aim to provide a warmer practice court environment for the players was always at the heart of the redesign and working together with the ATP and Arena we have created an exclusive experience complimented extensively throughout the week by players, sponsors, fans and the wider tennis community.”
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Posted on: 18/11/13