Alexandra Palace have announced a new partnership with concert VR company MelodyVR.

The new partnership will allow viewers to experience live performances in virtual reality, from a variety of different positions in the venue.

Alexandra Palace was where the BBC launched the world’s first high-definition television service in 1936. They say that their work with MelodyVR follows the same spirit of innovation, taking the next leap in entertainment technology.

Technological innovation has been a central part of the Palace’s story. From the spectacular stage machinery in the soon to reopen Theatre, to the advent of cinema and up to the present day. Alexandra Palace continues to embrace technology to find new ways to share its fascinating stories, and explore how it remains relevant and welcoming to audiences today and in the future.

As part of this partnership, MelodyVR will live stream real-time concerts via VR and offer virtual tickets to sold-out shows with the biggest artists, enabling an unlimited number of fans to attend in-demand concerts around the globe.

The concerts, as well as virtual tickets, will be available to purchase via the MelodyVR app, on Oculus Go or Samsung Gear VR virtual reality headsets.

Lucy Fenner, commercial director at Alexander Palace, said: ““We are proud to be continuing our legacy of innovation by partnering with MelodyVR. In the last 12 months we’ve seen a record-breaking growth in concert attendances but now, through this partnership, even more people will be able to experience the magic of a gig at Alexandra Palace as well as introducing this iconic venue to new audiences around the world”

Steve hancock, COO and co-founder of MelodyVR, said: “We’re delighted to be partnering with Alexandra Palace, to establish another milestone in their story, delivering unique live and recorded VR experiences from one of the most important venues in British entertainment history.”

Pictured: The Chainsmokers at Alexandra Palace by Luke Dyson