BRITs Week will return to London ahead of the 2016 BRIT Awards.
A series of one-off gigs and events around London will culminate in the awards show on 24 February. Three shows will be curated respectively by Warner Music UK, Sony Music UK and Universal Music UK, with a fourth curated by independent labels.
A share of the ticket sales will go to War Child, which received £500,000 from the event in 2015.
Geoff Taylor, chief executive of BPI and BRIT Awards, said: “The BRIT Awards celebrate the outstanding success of British Music, whether shining a spotlight on new artists or showcasing the talent of our greatest stars to a global audience. And, let’s not forget, along with the money that will be raised for War Child, BRITs Week also acknowledges the vital role that our small and medium sized venues play in the music ecosystem.”
BRITs week is the result of a collaboration between BPI and AEG, live music promoters and owners of The O2 and London First, with London & Partners appointed as media partner for the duration of the event.
Baroness Jo Valentine, CEO of London First, said: “The British music industry is one of the anchor tenants of the creative economy, contributing £4.1bn and employing 117,000 people.
“The future is creative – jobs in the creative industries are growing faster relative to London’s economy. BRITs Week showcases the brightest emerging and established talent, fuelling the creative driving force of London and the UK’s economy.”
Line-up details for BRITs Week 2016 will be announced soon.