Joe GallopTikTok has become the official content partner of Belgian electronic music festival Tomorrowland (cap. 70,000).
As part of the partnership, TikTok will host live broadcasts of headline performances from the Main Stage, as well as behind-the-scenes content from artists and creators.
The platform will host 24 livestreams with artists, DJs and producers including Steve Aoki, Dimitri Vegas & Like Mike, Amber Broos, Lost Frequencies, Timmy Trumpet, Afrojack & Armin Van Buuren.
There will also be in-app playlists, a search hub and activations, including a #Tomorrowland global hub. The hashtag has already garnered more than 2.8 billion views.
The 17th edition of Tomorrowland will host more than 400,000 fans, 750 artists and 16 stages over two weekends from 21-23 July and 28-30 July.
TikTok business development lead, global music content and partnerships Michael Kümmerle said, “With its legendary line-up and truly global audience, Tomorrowland is the perfect festival partner for our flourishing community of #ElectronicMusic lovers who congregate on TikTok. As our relationship with the genre deepens, we’re incredibly excited to help grow the festival even further by giving our community 24 livestreams and a truly 360 degree experience of Tomorrowland on TikTok.”