The SSE Hydro Arena in Glasgow has formed a new partnership with music streaming service Deezer, beginning in October 2018.
The company plan to assemble songs from the performing artists into an album which will be featured on the venue’s website. The aim is to enhance the experience on stage and build excitement for the attendees.
Fans will also have the chance to discover playlists from global artists that may perform at the venue in the future.
Deezer has a diverse library of 53 million tracks, allowing around 14 million monthly active users to enjoy the music they love.
The SSE Hydro is the largest purpose-built entertainment venue in Scotland, has a seated capacity of 12,000 and ranks as a Top 10 global venue. It attracts an audience of more than a million visitors each year.
Ross Easton, head of commercial at The SSE Hydro said: “We are delighted to bring Deezer on as an official partner for The SSE Hydro. This platform will bring an added layer to what it means to attend an event here.”
By Yzanne Pepper