Sony Music Masterworks (SMM) has acquired a majority stake in Los Angeles-based Black Sky Creative, a specialist in producing immersive entertainment, experiential retail and live experiences.

Black Sky’s recent projects include Stranger Things: The Official Store; AC/DC Official Dive Bar Takeover at the Power Trip Festival; the Olivia Rodrigo Tour Fan Experience; and Britney Spears – The Zone immersive fan experience.

SMM said that as part of the agreement, Black Sky, led by founder Jeff Delson will become part of Masterworks’ live division and focus on creating scalable experiential properties across music, social media, children’s entertainment, film, TV and gaming.

Delson, with his partners Lee Rosen and Shannon Ramirez, will continue to lead the company’s day-to-day operations and collaborate with Masterworks on the development of a range of new projects, working in close partnership with Masterworks’ president, Mark Cavell.

Cavell, said, “We’re excited to be partnering with Black Sky Creative to further grow our capabilities for developing unique live entertainment experiences around fans’ favourite artists, influencers, and film/TV characters. Jeff Delson, Lee Rosen and Shannon Ramirez are imaginative entrepreneurs who are leading the way in creating captivating immersive environments and events that are increasingly sought after by audiences of all ages.”

Delson said, “Together, we are expanding the landscape of live entertainment by pioneering new compelling ways for fans to connect with their favourite IP.”

Sony Music Masterworks’ agreement with Black Sky Creative is the latest in a series of strategic partnerships and acquisitions advancing its growth as a multi-faceted worldwide entertainment business. Its network of companies includes RG Live, a producer and promoter of illuminated trails, concerts, music festivals, opera, ballet and experiential concepts in the UK along with The Luna Entertainment Group, which specialises in staging location-based entertainment experiences, exhibitions and events and is also the creator of The Luna Cinema, a UK-based producer of open-air, drive-in and pop-up cinema experiences.

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